From trade promotion to innovation, how does co-packing meet the new challenges of phygital?
Every year around the world, nearly $ 500 billion (1) is spent on trade promotion. However, we are witnessing an in-depth change: consumer behaviour keeps evolving and stores are moving towards the digital era. Millennials, ultra-connected, unpredictable or environmentally friendly, consumers are looking for meaning and requires personalised service. Today, the 3PLs providing integrated co-packing … Continued